October 10, 2005

Dear California Flower Shipper:

Prime Floral has provided an unlimited range of pick up and delivery services within the state of California thru coordinated efforts with our partner Jessup Transportation since our inception in April of 2004. After careful evaluation of this intrastate model, it has been determined that changes to this current service offering are required to keep us competitive, efficient, and resilient to the sky rocketing costs of operating within the state of California. Our goal with this initiative is to create increased logistical efficiency within our transportation network, which includes state of the art cold chain management, incident free consolidation services and reliable trucking capacity to meet consumer needs.

Please reference the attached chart by California city for upcoming changes which take effect on October 17, 2005 or October 31, 2005. Many geographical areas will be unaffected by this announcement. Arrangements need to be made to have your product delivered directly to our Oxnard, CA facility from 09:00 to17:00 PST otherwise we recommend that you contact Len Milanowski and his staff at Jessup (800-732-3341) to negotiate use of their pre-existing facilities and infrastructure. Arrangements for direct delivery of product to a Jessup consolidation center need to be pre-arranged with Jessup personnel. Daily shuttle departures to Oxnard, CA from Carlsbad, CA and Gilroy, CA will continue to be provided by Prime Floral.

We appreciate your understanding and support during this overdue and necessary operational change. Please visit www.primefloral.com for regular service announcements as well as contact information for our service centers to answer any additional questions.